Around 2010 Rayovac was looking to give their brand a kick in the pants. The Indestructable line of flashlights was ready to be pushed. Rayovac is an ongoing campaign creating in use imagery for packaging and social media featuring Flashlights, batteries and portable power.
C.D. David Carlson
In use product
Summer would be too easy so we hiked the Vatnajökull glacier in Iceland in January. My daughter, myself and 7 other people from all reaches of the globe set out of Reykjavik on a rainy. cold, windy day for a 4 hour hike of the Vatnajökull glacier. After a 4 hour drive east we outfitted the group with Rayovac headlamps to help navigate the icy smooth and jagged terrain as darkness would fall halfway through the trek. Not only did the headlamps perform brilliantly as we traversed dark crevices and stretches of rain slicked ice, but our guide assured us that the elves of Iceland are very real and they WILL break your arm to prove it.