An ongoing project with the CycleOps people and product.
Photo shoot featuring expanding line of cycle trainers.
AD - Deanna Sanderson
AD - Heather Fortune
Photographer - Nick Berard
Production Assistant - Brett Stepanik
On a warm midwest August morning, the folks from CycleOps and Saris Cycling Group descended on our studio to show off some of their new gear. A dedicated, tight Knit group of riders, techs, creators and other people with chain lube in their veins are here to put The Hammer, (the new guy on the block) and the other top performing models to the test. I run on a half a pot of coffee and a raspberry scone and these guys run on pure adrenaline. Strong will and sheer power from a group ofbadass riders are a perfect match for this ever expanding line of trainers. I was blown away by the Virtual training! Via television, ipad and other personal devices, these riders left the studio and kicked it along real routes from all over the world. Of course when you put a bunch of hardcore riders in a room to test gear they will push it and hard! For a guy like me I prefer a casual ride and a nice view, it can do that too.